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映画祭、イベント

16 12月 2009 へ 19:25

The Dubai International Film Festival - what's at stake economically?

The 6th Dubai International Film Festival took place December 9 through 15, 2009. French films were particularly in the spotlight this year.Dubai International Film Festival - 2009

This year, festival organizers created a Focus France section to particularly highlight French film productions. Seven films participated in the Focus: The Last Flight by Karim Dridi, ハリネズミ by Mona Achache (in the presence of the director and the lead actress Josiane Balasko), Homme de Chevet by Alain Monne (en the presence of the director, Sophie Marceau and Christophe Lambert), J'ai oublié de te dire by Laurent Vinas-Raymond (in the presence of the director and Omar Sharif), アニエスの浜辺 by Agnès Varda, and ムースの隠遁 by François Ozon (in the presence of Louis-Ronan Choisy).

The festival is the best launching platform for a film in the Arab world. This year, spectators also had the opportunity of seeing Welcome by Philippe Lioret in the Cinema of World section, Le Petit Nicolas by Laurent Tirard (in his presence) in the Cinema for Children section, Un Prophète by Jacques Audiard in the Arabian Nights section, and さよならゲーリー by Nassim Amaouche (in his presence) in the Muhr Arab Features section.

The festival's economy is related to its territory, the United Arab Emirates, for which we obtained scant data last year.
Analysis for 2008 establishes 263,077 admissions. The UAE are the first market for French films in the Arab region, ahead of Lebanon (111,236 admissions) and Egypt (a mere 47,856 admissions in 2008).
In terms of market share, the UAE and Lebanon are at the same level of aroudn 5%, bearing in mind the total number of admissions is 2 million in Lebanon and 4 million in the UAE.

17 French films, 13 majority, and 10 French language productions were distributed last year in the United Arab Emirates. Among them were Chasseurs de Dragons, Ne le dis a personne / 唇を閉ざせ, Chrysalis/インストーラー, and OSS 117 私を愛したかフェオーレ.
Action films in English, such as トランスポーター 3 アンリミテッド (100,000 admissions) have a high potential for attracting spectators in the region.

Distributors, whether they're Lebanese ( Italia Film,  Four Star Films, Empire...) or from the United Arab Emirates ( Gulf Film,  Front Row ...),systematically buy all the rights for the Near and Middle East, especially because of the satellite reach of pay TV networks.

The United Arab Emirates are not yet a large market, but they are already highly competitive. All the American majors have offices there and organizers of American film festivals (Tribeca, Sundance) rush to trade their savoir faire.

In this context, the Dubai International Film Festival remains the most important event of its kind in the Arab world - despite challenges posed by Abu Dhabi and Doha - and is used increasingly by distributors. Last year, The Class was bought by Gulf Film after being presented at the festival.

Author : Jean-Christophe Baubiat

最終更新日 : 06 1月 2010 へ 19:25 CET

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Four Star Films

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Front Row

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Gulf Film

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Italia Film

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