Six French films will be presented in the Focus France program:
- Heartbreaker by Pascal Chaumeil (screened in the presence of the director)
- Arthur et la guerre des deux mondes by Luc Besson
- Bébé(s)/ベイビーズ-いのちのちから- by Thomas Balmès (screened in the presence of the director)
- Coco Chanel & Igor Stravinsky by Jan Kounen (screened in the presence of the director and actress Anna Mouglalis)
- Oceans by Jacques Perrin and Jacques Cluzaud (screened in the presence Mr. Cluzaud)
- Le Petit Nicolas by Laurent Tirard
Two French cinematographers, François Catonné and Matthieu Poirot-Delpech, will also take part in the festival as jury members in the Asian Film and Documentary competitions.
Unifrance and Canal+ Overseas, via the K+ bouquet in Vietnam, have teamed up to offer an Audience Prize valued at $10,000, which will be presented to the Vietnamese distributor who acquires the commercial distribution rights for a French film presented at the Focus France event.
The first International Film Festival to be held in Vietnam, the VNIFF aims to promote cultural exchange, develop opportunities for cooperation between local, regional, and international filmmakers, and contribute to the expansion of one of this region's emerging theatrical markets.
For further information about the festival: http://vniff.com
ベトナム has a population of 86 million, two thirds of whom are under the age of thirty. In this country that is currently enjoying a major economic boom, movie-going has, over recent years, become the preferred leisure activity of the Vietnamese, an activity that appeals to all generations.
Between 1998 and 2008, the number of movie theaters meeting international standards rose from zero to over 100 screens. Attendance figures are on a constant rise, reaching 4.7 million admissions in 2009.
Over the past five years, coinciding with the first acquisitions of French films, Unifrance and the French Embassy have joined forces to stimulate the distribution of French films in Vietnam.
Now, in 2010, Vietnam's three major distributors (Galaxy Studio, MegaStar Media, and BHD Co. Ltd.) have strengthened their involvement with French cinema.
BHD has thus scheduled the release of Arthur and the War of the Two Worlds for late October, in the wake of the Film Festival, at which the film was presented as opening film.
Furthermore, increasing numbers of Asian distributors add Vietnam to their list of territories for which they acquire French film rights. This was the case for Oceans, which was acquired by IPA Asia Pacific and which is set to be released in Vietnam by Galaxy.