A communications agency, determined to use politics as a springboard to fame, takes over the campaign of Pierre Hénaut, an honest and dedicated provincial representative and improbable presidential candidate. Shaping the candidate's image is the job of Thierry Giovanni, the boss of Gio Conseil, and his colleagues: Noémie, Fred et Olivier. They are convinced they'll be able to transform Pierre Hénaut into a political and media star. After all, they know how to sell anything, so why not him? And to make him rise in the opinion polls, they won't hesitate to use highly dubious methods.