New arrivals and new strategies
NEW ARRIVALS
The end of 2019 will be marked by the arrival of new and quite considerable players in the SVOD market. Apple TV+ will launch November 1 with a monthly subscription of $4.99. Access to the platform will be free to new owners of an Apple device.
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As for Disney+, Dutch citizens will be the first to benefit from this new proposition, thanks to a free trial launched at the beginning of September. The platform will be available in the United States, Australia and New Zealand from November, for a monthly $6.99 fee. Moreover, an offer combining Disney+, ESPN, and Hulu will be available for $12.99 per month.
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NBCUniversal has also announced the launch of its own platform named Peacock beginning April 2020 in the United States.
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The Bet+ platform, targeting African American communities, was launched September 19, for $9.99 per month in the United States.
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Docubay, an Indian platform specializing in documentaries announced its upcoming launch worldwide.
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Another Indian platform, Sony Liv, announced its expansion into the Middle and Near East.
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The AVOD Tubi launched in Australia on September 1.
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DIVERSIFICATION OF STRATEGIES
THE END OF RECOMMENDATIONS MADE BY ALGORITHMS?
Netflix is currently testing "Collections," curated content suggestions made by experts on the company's creative teams.
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The Fonds des Médias of Canada and Meta-Médias have published a long article about the use of data by OTT.
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NEW MARKETS, NEW FORMULAS: THE EXAMPLE OF INDIA
While India will impose itself as one of the leading markets for streaming in the years to come, SVOD platforms rival each other to establish a place. Netflix hence announced the launch of a low price offer exclusively available on mobile devices in India.
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Apple announced that its new platform will be available for less than €2 per month in India.
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Lastly, the American retail giant Walmart announced the launch of its own SVOD service via its Indian e-commerce subsidiary Filpkart.
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JOINING TOGETHER IN KOREA TO COUNTERACT THE GIANTS
In Korea, regulators have approved the merger of the Oksusu, Pooq, and SBS platforms into a single new platform, Wave. This should net almost14 million subscribers.
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LATIN AMERICA
In Latin America, the Spanish platform Movistar Play brings together 1.2 million active users.
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CANADA
The Canadian federal government announced it is investing almost $15 million over 5 years for the creation of a digital French language platform named TV5 Monde Plus.
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EUROPE
In France, Salto, bringing together France Télévisions, TF1, and M6, had to make some concessions to national competition regulators before launching at the beginning of 2020.
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Rakuten TV has decided to unite with British TalkTalk TV.
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ITV and the BBC have confirmed the launch of a "British Netflix" at the end of 2019.
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In Scandinavia, the local platform ViaPlay managed to hold its own against Netflix. Moreover, the platform announced its launch in Iceland.
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