The inaugural Unifrance Distribution Prize was awarded on January 15, 2025, during the Unifrance Rendez-Vous in Paris, by Charles Tesson, who oversees Unifrance's Selective Aid for Distribution Commission, and Daniela Elstner, Executive Director of Unifrance.
The South Korean distribution company Green Narae, represented by Chris Yu, Head of Acquisitions, garnered this prize for the South Korean release campaign for Tran Anh Hung's The Taste of Things, sold by Gaumont.
On behalf of the entire Commission, Tesson praised two other outstanding campaigns: that of German company Neue Visionen for the release of Léa Todorov's Maria Montessori, and that of Japanese company Gaga for the release of Anne Fontaine's Bolero However, it was the relevance and originality of Green Narae's social networking campaign, as well as its targeting of a young audience, that distinguished the roll out for The Taste of Things.
Daniela Elstner underlined that with this prize, "Unifrance, with the support of the CNC, wanted to highlight the work of Green Narae and their innovative marketing campaign."
Chris Yu warmly thanked Unifrance and the CNC for this distinction, which he looks forward to winning again next year!
